My name is Jonathan Hamilton, I live just south of London in the UK with my beautiful wife and three fantastic children. I work full time for a local engineering & manufacturing company. In my spare time, I help my wife run her online [geot country=”United Kingdom”] jewellery[/geot][geot exclude_country=”United Kingdom”] jewelry[/geot]business on Ebay and Etsy.


My wife Kelly has been making and selling [geot country=”United Kingdom”] jewellery[/geot][geot exclude_country=”United Kingdom”] jewelry[/geot] online since 2010. She is great at coming up with new ideas and her designs are innovative and beautiful as well as being very affordable. I get involved with product photography. To begin with Kelly did her own photography with a basic [geot country=”United Kingdom”]£100[/geot][geot exclude_country=”United Kingdom”]$100[/geot] camera. This was fine to get started on eBay but once the product range started to broaden, we decided to take the business more seriously. We focussed on launching a new website and Amazon store and started to research what we would need for a proper photography setup.


Toward the back end of 2013, we invested in our first DSLR camera a Nikon D3100. We soon discovered that effective [geot country=”United Kingdom”] jewellery[/geot][geot exclude_country=”United Kingdom”] jewelry[/geot] photography is no easy process. Determined to succeed, I researched YouTube for how to guides and tips. One evening I came across a video involving Photocubics Flashbox One. This looked almost too good to be true – an easy, quick way to get professional level photographs on your desktop. I contacted the owner Steve Bolson through his website: photocubicsinc.com Steve’s direct manner and no-nonsense approach appealed and in early 2014, I invested in a Photocubics Flashbox A10.


What I didn’t realise was that Photoshop was essential to do the final edits to each shot, that’s how much of a beginner I was! Fortunately, Adobe had just started selling the CC range of software where you pay a small monthly fee rather than a huge sum upfront for the software. So I invested in Photoshop and Bridge CC. At the time I had a regular PC with a 21” widescreen TFT monitor that had cost me no more than [geot country=”United Kingdom”]£150[/geot][geot exclude_country=”United Kingdom”]$180[/geot]. After a few weeks getting used to the Flashbox, I realized that there were shades and gradients that I just couldn’t see on my basic monitor. At times, I found myself looking at the screen at an acute angle to see a shade that I knew was there. Eventually after a few more weeks I gave in and started to research quality photo-editing monitors. I found there were several credible comparison sites out there, but there were a number of aspects which bothered me:


  • All the monitor comparison sites went into minute detail about each product. That is fine for detail-oriented people, but no good for other personality types.

  • There is a lot of jargon in the industry – especially when considering photo-editing monitors. Researching terms like IPS and refresh rate led to even more detailed articles. There didn’t seem to be a getting started guide, especially for the niche applications like photo editing, gaming etc.

  • Almost every site I visited was cluttered with hundreds of adverts. I understand that these sites need to monetise their content in some way in order to pay for the upkeep but it is often done excessively.


I decided to form this site to offer a simple, easy to understand guide to selecting the right 27” monitor for certain niche applications . Key aspects behind this site are:


  • There are no adverts on this site. User experience is the most important aspect of any website in my opinion. Therefore I choose to monetise this site entirely with affiliate links. If you buy a product via Amazon after clicking on a link on this site, I will be paid a commission. This helps tosupport the site and allows me to keep expanding it.

  • Selecting a 27”monitor is a technical journey. I have aimed to keep this site light and easy to understand. Images are used wherever possible to explain technical decisions. Eventually I will add videos to the site as well.

  • This site is driven by YOU. If there is a monitor or a technical aspect that you would like me to cover, please email me or leave a comment.


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